One of the first steps in getting your band’s business in order is to register with one of the Performance Rights Organizations (PROs). PROs are one of the most important weapons in your arsenal when it comes to getting paid for your music being played. The primary job for these groups is to collect royalty fees for your band, but they also provide music industry contacts and free or low cost seminars. Most are free to join, so the real decision is not if you will join a PRO but which one.
There are 4 major PROs that you need to know about, ASCAP, BMI, SESAC, and SoundExchange. You can only be a current member of one of the first three, but everyone should join the fourth, SoundExchange.
SoundExchange ensures you get paid for digital performances, like having your music played on Pandora or Satellite Radio. If you want to learn more about SoundExchange, check out this in-depth article about what SoundExchange is all about. An interesting aspect of SoundExchange is they collect money for digital performances even if a band has not registered yet. You may already have money waiting for you.
Choosing a Performance Rights Organization that is right may take a little research.
“[PROs] are the most misunderstood parts of the industry,” Tracie Verlinde, from BMI, said.
PROs have the very important job of finding when and where your music is being played so that they can collect royalties on song-writers and publishers. ASCAP and BMI are the most noted of the bunch, with SESAC only holding a small percentage (1% in 2010) of the artists and songs on the market.
Each PRO offers basically the same services. Most of the time the PROs are working directly with publishers on when, where, and which songs are being used, then paying out the collected licensing fees.
PROs are not going to dump piles of cash on you. If your songs are only getting a few plays a week on a local station, you are looking at a few cents. If you have an outside publisher, that gets split in half. If you are operating as your own publishing company, you’ll have to do much of the leg work yourself. Take your time with these decisions.
Verlinde said the PRO she works for, BMI, was started in 1939 to collect royalties for blues, country, jazz and other genres of song writers that were not covered by ASCAP. Yet now it’s not uncommon to find every genre of artist on all three PROs in the U.S.
ASCAP & BMI, the two largest PROs, are both non-for-profit and relatively easy to join. If you are a songwriter, BMI is free to join, and you apply online. ASCAP has a $35 application, but it is only a one time fee. ASCAP accepts online applications too.
SESAC is a for-profit company and have a reputation for working closely with their members. SESAC is also selective when it comes to memberships, so getting in may not be easy.
According to SESAC, “Unlike ASCAP and BMI, SESAC utilizes a selective process when affiliating songwriters and publishers, resulting in a roster of affiliates who have personal relationships with the SESAC staff. In short, SESAC’s creative staff provides affiliated songwriters and publishers with a level of service and attention unparalleled in the industry.”
It’s possible to work and record with musicians from other PROs. And you can always resign from one PRO and join another, but your old music may stay with the previous PRO.
When you choose a PRO your best bet is to contact a representative from each one, and ask how they could help your career. Each offer services beyond collecting royalties, like song writing seminars and industry contacts, so make sure you find a PRO that cares about your music.
Licensing your music is a great way to start an income stream and generate revenue for your band. Darren Wilsey’s “